KFC parent Yum Brands has warned that sales in its top market of China shrank more than expected in the fourth quarter, citing bad publicity from a government review of that country’s chicken supply.
Yum said in a regulatory filing on Monday that China sales fell 6 per cent in the quarter, compared to its earlier forecast of a 4 per cent decline. It said the media coverage associated with the government’s review had a “significant impact” on KFC sales in China in the last two weeks of December. Reported by S.China Morning Post 3 hours ago.
Yum said in a regulatory filing on Monday that China sales fell 6 per cent in the quarter, compared to its earlier forecast of a 4 per cent decline. It said the media coverage associated with the government’s review had a “significant impact” on KFC sales in China in the last two weeks of December. Reported by S.China Morning Post 3 hours ago.