Report suggests ban imposed more than a decade ago could be lifted, opening up huge market to console makers and publishers
China is considering lifting a decade-long ban on game consoles, the official China Daily newspaper reported on Monday, sending shares of major hardware makers such as Sony, maker of the PlayStation, and Nintendo, maker of the Wii, surging.
In November, Sony's PlayStation 3 received a quality certification from a Chinese safety standards body, prompting speculation that Beijing would lift the ban, which the government said was imposed in 2000 to safeguard children's mental and physical development.
Game consoles such as the PlayStation, Wii and Microsoft's Xbox are banned in China, but online gaming and playing games on mobile devices are both extremely common, which analysts say limits the potential upside for Sony and rival manufacturers.
"We are reviewing the policy and have conducted some surveys and held discussions with other ministries on the possibility of opening up the game console market," the China Daily quoted an unnamed source from the ministry of culture as saying. "However, since the ban was issued by seven ministries more than a decade ago, we will need approval from all parties to lift it."
An official at the ministry's cultural market department, which is responsible for the legislation, denied the report. "The ministry is not considering lifting the ban," the official, who identified himself only as Bai, told Reuters.
If the ban is lifted, it would open a potentially vast market of more than a billion people to the console makers, and could give existing consoles a new lease of life.
In Tokyo, Sony shares traded 8% higher while Nintendo gained more than 3.5%, outperforming a broadly weaker Nikkei index.
Sony Computer Entertainment spokeswoman Yoshiko Uchiyama said she could not comment directly on the report.
"Our stance towards business in China has not changed. Of course, we acknowledge China as a promising market for our business, and we are always considering and preparing business opportunities and possibilities (in the country)," she said. A Nintendo spokesman declined to comment.
Earlier moves suggest Chinese authorities are ready to take a softer line on game consoles.
Last year, Lenovo launched the Eedoo CT510, a motion sensing device similar in concept to Microsoft's Kinect extension for its Xbox game console. Lenovo marketed the Eedoo as an "exercise and entertainment machine". Reported by guardian.co.uk 3 hours ago.
China is considering lifting a decade-long ban on game consoles, the official China Daily newspaper reported on Monday, sending shares of major hardware makers such as Sony, maker of the PlayStation, and Nintendo, maker of the Wii, surging.
In November, Sony's PlayStation 3 received a quality certification from a Chinese safety standards body, prompting speculation that Beijing would lift the ban, which the government said was imposed in 2000 to safeguard children's mental and physical development.
Game consoles such as the PlayStation, Wii and Microsoft's Xbox are banned in China, but online gaming and playing games on mobile devices are both extremely common, which analysts say limits the potential upside for Sony and rival manufacturers.
"We are reviewing the policy and have conducted some surveys and held discussions with other ministries on the possibility of opening up the game console market," the China Daily quoted an unnamed source from the ministry of culture as saying. "However, since the ban was issued by seven ministries more than a decade ago, we will need approval from all parties to lift it."
An official at the ministry's cultural market department, which is responsible for the legislation, denied the report. "The ministry is not considering lifting the ban," the official, who identified himself only as Bai, told Reuters.
If the ban is lifted, it would open a potentially vast market of more than a billion people to the console makers, and could give existing consoles a new lease of life.
In Tokyo, Sony shares traded 8% higher while Nintendo gained more than 3.5%, outperforming a broadly weaker Nikkei index.
Sony Computer Entertainment spokeswoman Yoshiko Uchiyama said she could not comment directly on the report.
"Our stance towards business in China has not changed. Of course, we acknowledge China as a promising market for our business, and we are always considering and preparing business opportunities and possibilities (in the country)," she said. A Nintendo spokesman declined to comment.
Earlier moves suggest Chinese authorities are ready to take a softer line on game consoles.
Last year, Lenovo launched the Eedoo CT510, a motion sensing device similar in concept to Microsoft's Kinect extension for its Xbox game console. Lenovo marketed the Eedoo as an "exercise and entertainment machine". Reported by guardian.co.uk 3 hours ago.