China's growth rate might be slowing, but its army of middle class consumers in only getting bigger.And savvier.
The convergence of these two phenomena—growth slowing and consumer sophistication rising — could signal the emergence of a new era for Chinese corporate giants, according to a recent report by Milward Brown Optimor and WPP Brandz.
This new report ranks the 50 most valuable Chinese brands according their proprietary calculation.
We took a look at the top 10.
-10. Sinopec-
Brand value:
*US $12.5 Billion*
Headquartered in:*
Beijing*
Industry:
*Oil and Gas*
Year formed:
*2000 *
Sinopec, primarily a petroleum refiner and producer of petrochemical products, signed deals worth $10 billion during 2012 in an effort to diversify, build overseas revenue and reduce dependency on imported oil. The company acquired a 49% stake in Canada's Talisman Energy and after completing the purchase of Canada's Daylight Energy, Sinopec formed Sinopec Daylight Energy to explore oil and gas fields of western Canada.
Source: Milward Brown Optimor and WPP Brandz
-9. Kweichow Moutai-
Brand value:
*US $13.0 Billion *
Headquartered in:
*Renhuai*
Industry:
*Baijiu*
Year formed:
*1951 *
Moutai produces baijiu, the very popular local sorghum-based liquor that's been produced in China for more than 2,000 years. Moutai hasn't just been benefit ting from China's booming market for liquor, its overseas sales grew almost 80% in 2012. Though the liquor was previously not well known abroad, it's slowly gaining popularity outside of China.
Source: Milward Brown Optimor and WPP Brandz
-8. Bank of China-
Brand value:
*US $13.6 Billion*
Headquartered in:
*Beijing*
Industry:
*Financial Institution *
Year formed:
*1912*
The bank that served as China's central bank till 1949*,* Bank of China has been focusing on global expansion and trading. In 2012, it became the first Chinese bank in Poland and Sweden, and has received a license to open a branch in Kenya. The bank also opened a trading headquarters in Shanghai, where it hopes to become the global center, in anticipation of the city becoming the global center for trading yuan.
Source: Milward Brown Optimor and WPP Brandz
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