Like it does for many, China holds a certain fascination for me. Much of that is because of the complex and nuanced culture, paired with the explosive upside brands can capture there if they take time to learn how to work within the country’s parameters. A country with a technocultural landscape as multifaceted and fast-changing as China’s cannot be summed up in one blog post, so I want to focus here on two ideas I think are particularly important for marketers to consider: shifting media consumption habits and the challenges of working with China’s media environment.
Reported by Forbes.com 6 hours ago.
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