Filed under: Investing
*Yum! Brands * * *has a growing list of challenges in China with its KFC brand. Faced with an antibiotics scare, the bird flu, and increased competition, the company experienced a 29% decline in sales for the month of April. Clearly, Yum! has its work cut out to restore its currently tarnished image. In this video, Fool contributor Steve Heller sits down with Erin Miller to discuss what Yum! has really done wrong in China and how it could restore confidence with consumers and investors.
Profiting from our increasingly global economy can be as easy as investing in your own backyard. The Motley Fool's free report "3 American Companies Set to Dominate the World" shows you how. Click here to get your free copy before it's gone.
Editor's note: In the video, the comment about KFC's decor not reflecting the current "aspiration" in China was misattributed to an analyst. It was instead made by the founder of Shanghai consultancy Bergstrom Group.
The article KFC Has More Than a Bird Problem in China Reported by DailyFinance 6 hours ago.
*Yum! Brands * * *has a growing list of challenges in China with its KFC brand. Faced with an antibiotics scare, the bird flu, and increased competition, the company experienced a 29% decline in sales for the month of April. Clearly, Yum! has its work cut out to restore its currently tarnished image. In this video, Fool contributor Steve Heller sits down with Erin Miller to discuss what Yum! has really done wrong in China and how it could restore confidence with consumers and investors.
Profiting from our increasingly global economy can be as easy as investing in your own backyard. The Motley Fool's free report "3 American Companies Set to Dominate the World" shows you how. Click here to get your free copy before it's gone.
Editor's note: In the video, the comment about KFC's decor not reflecting the current "aspiration" in China was misattributed to an analyst. It was instead made by the founder of Shanghai consultancy Bergstrom Group.
The article KFC Has More Than a Bird Problem in China Reported by DailyFinance 6 hours ago.